Lark international Multimedia Limited
Bringing magical pleasure to millions of movie lovers, Lark international Multimedia pioneered the operation of multiplex cinemas in Hong Kong and China. Leveraging its phenomenal success in this area, the company subsequently carried out synergistic expansion into such related fields as film distribution and cinema advertising sales.
Our Vision
To be the leading entertainment
brand and bringing integrated entertainment complexes to
Hong Kong and PRC
Cinemas -
Hong Kong
The Lark Group introduced
the UA Cinema brand to Hong Kong in 1985 with the opening
of UA Shatin. Today UA operates eight superbly equipped cinemas
at various strategic locations across Hong Kong, and manages
the largest customer loyalty database of all cinema circuits
in Hong Kong.
Generating an audience of
over 5 million patrons a year, the UA network boasts almost
30% of the industry total box office receipts in Hong Kong.
We believe that such business success is attributed to our
well-established customer loyalty. Since the launch of CRM
program in 2001, UA has recruited over one hundred thousand
loyalty club members, which is the largest CRM database of
all Hong Kong cinema circuits.
In the past two decades, UACC
has successfully introduced various kinds of new movie experiences
for Hong Kong's audience. In 2001, UACC was the first to
introduce the innovative Director's Club concept at UA Cityplaza.
The 16 lavishly upholstered, electronically adjustable seats
with side tables, plus state-of-art sound and screen technologies
generate a truly magical and memorable experience for audiences.
The 2005 introduction of the Digital Cinema at UA Cityplaza
was yet another first for the local movie scene, which took
a lead in the movie industry to catch up with the global
boom in high-definition filmmaking.
In 2007 UA Cinemas opened a seven-screen state-of-the-art cinema at MegaBox in Kowloon Bay including BEA IMAX, Hong Kong's first IMAX-MPX cinema, in which the stunning images of exceptional quality and clarity fill a viewer's peripheral vision and make audiences feel as if they are "in the movie".
A new state-of-the-art four-screen
multiplex cinema plus an IMAX theater opened in late
2009 at i-Square, the new iconic shopping centre in Tsim
Sha Tsui.
Cinemas -
Mainland China
The Group also owns and operates
the Studio City Cinemas branded multiplex cinemas in Shanghai,
Wuhan and Chongqing, and manages a second IMAX Theatre in
Wuhan. Studio City
Cinemas are
among
the
top 10 cinemas in all 3 cities.
In June 2006 the group entered
into a lease agreement with Hutchison Whampoa to build
a six-screen UA Cinema in Guangzhou at the Metropolitan
Plaza. The new cinema is scheduled to open in 2010.
In Septmber 2009 the company
announced plans to build an eight-screen UA Cinema with
an IMAX that will open in Shenzhen Kingkey Shopping Mall
in
2010.
Lark Films Distribution
To complement the development
of other movie-related activities, Lark set up a film distribution
arm which arranges screenings of high quality local and
foreign language films in Hong Kong. Recent releases include "Departures" (禮儀師之奏鳴曲,
Oscar Best Foreign Film), "Sex and the City" (色慾都市), "Shinjuku
Incident" (新宿事件), "Forever Enthralled" (梅蘭芳), "City
of Life and Death" (南京!
南京!), "COCO BEFORE CHANEL" (少女香奈兒), "The
Time Traveler's Wife" (時光旅的戀人) and "Bodyguards and
Assassins" (十月圍城).
Silver Screen Media Limited
Silver Screen Media Limited
offers advertisers a remarkably cost effective way to reach
an affluent, well educated audience. In addition to big screen
advertisements, each UA Cinema boasts lobby video walls which
show both movie trailers and commercials. The video walls
have proven to be an eye-catching medium for patrons in cinema
foyer areas. In some complexes, the mega-size monitors occupy
prime locations inside high traffic shopping malls or opposite
busy food courts, ensuring advertisers enjoy an even bigger
audience for their messages. |
