Lark international Multimedia Limited
Bringing magical pleasure to millions of movie lovers, Lark international Multimedia
pioneered the operation of multiplex cinemas in Hong Kong
and Mainland China. Leveraging its phenomenal success in
this area, the company subsequently carried out synergistic
expansion into such related fields as film distribution
and cinema advertising sales.
Our Vision
To be the leading entertainment brand and bringing integrated entertainment complexes
to Hong Kong and Mainland China.
Cinemas - Hong Kong and Macau
The Lark Group introduced the UA Cinema brand to Hong Kong in 1985 with the opening
of UA Shatin. Today UA operates eight superbly equipped
cinemas at various strategic locations across Hong Kong,
and manages the largest customer loyalty database of all
cinema circuits in Hong Kong.
Generating an audience of over 5 million patrons a year, the UA network boasts
almost 30% of the industry total box office receipts in
Hong Kong. We believe that such business success is attributed
to our well-established customer loyalty. Since the launch
of UA Loyalty Club program in 2001, UA has recruited over
one hundred thousand members, which is the largest CRM
database of all Hong Kong cinema circuits.
In the past two decades, UA has successfully introduced various kinds of new
movie experiences for Hong Kong's audience. In 2001, UA
was the first to introduce the innovative Director's Club
concept at UA Cityplaza. The 16 lavishly upholstered, electronically
adjustable seats with side tables, plus state-of-art sound
and screen technologies generate a truly magical and memorable
experience for audiences. The 2005 introduction of the
Digital Cinema at UA Cityplaza was yet another first for
the local movie scene, which took a lead in the movie industry
to catch up with the global boom in high-definition filmmaking.
In 2007 UA Cinemas opened the UA MegaBox in Kowloon Bay including Hong Kong's
first IMAX cinema, in which the stunning images of exceptional
quality and clarity fill a viewer's peripheral vision and
make audiences feel as if they are "in the movie".
A state-of-the-art four-screen multiplex cinema plus an IMAX theater opened in
late 2009 at iSquare, the new iconic shopping centre in
Tsim Sha Tsui. UA iSquare IMAX ranked number 1 in the world
for box office for the megahit movie “Avatar”.
UA Galaxy Cinemas at Galaxy Macau – one of Asia’s most luxurious multiplexes,
with nine 3D-capable screens and as many as 1,000 seats
– opened on 15 December 2011.
Cinemas - Mainland China
UA KK Mall in Shenzhen opened in late 2010 with the first IMAX theater in Shenzhen
plus seven traditional houses and a VIP house.
The Group also owns and operates the Studio City Cinemas branded multiplex cinemas
in Shanghai, Wuhan and Chongqing, and including the first
IMAX Theatre in Wuhan. Studio City Cinemas are among the
top 10 cinemas in all 3 cities.
Other cinemas to be opened (expected opening date)
- A multiplex with IMAX in Guangzhou at the Mall of the World,
a spectacular underground shopping center managed by the
Lan Kwai Fong Group (2011)
- A six-screen UA cinema in Guangzhou at the Metropolitan
Plaza, a Hutchison Whampoa development (2012)
- A UA cinema in Chengdu with an IMAX, six traditional and
one VIP screen at Chengdu IFC project , a Wharf development
(2013)
UA Films Distribution
To complement the development of other movie-related activities, Lark set up
a film distribution arm which arranges screenings of high
quality local and foreign language films in Hong Kong.
Following the extraordinary success of “DEPARTURES” (禮儀師之奏鳴曲)
in 2009, we have released “CONFESSIONS” (告白) in 2010 which
has become the highest grossing Japanese film release in
Hong Kong. It represented Japan’s entry to run for
Oscar Best Foreign Language Film Nomination, and was awarded
the Best Asian Film of the Hong Kong Films Award in 2011.
We also distributed half of the 10 highest local films
box office in 2011 [“SHAOLIN" (新少林寺), “DON’T GO BREAKING
MY
HEART” (單身男女), “LET THE BULLETS FLY” (讓子彈飛), “LIFE WITHOUT
PRINCIPLE” (奪命金) and "MR & MRS INCREDIBLE" (神奇俠侶)]. The release of “ONE DAY” (情約一天) leads the romantic
trend in town and is one of the lovable films of the year.
We
will continue to release high quality films
this year, like the critically- acclaimed “A SIMPLE
LIFE” (桃姐), the highly anticipated “THE HUNGER GAMES" (飢餓遊戲)
and
the film adaptation of the pregnancy bible “WHAT TO EXPECT
WHEN YOU’RE EXPECTING”.
Silver Screen Media Limited
Silver Screen Media Limited offers advertisers a remarkably cost effective way
to reach an affluent, well educated audience. In addition
to big screen advertisements, each UA Cinema boasts lobby
video walls which show both movie trailers and commercials.
The video walls have proven to be an eye-catching medium
for patrons in cinema foyer areas. In some complexes, the
mega-size monitors occupy prime locations inside high traffic
shopping malls or opposite busy food courts, ensuring advertisers
enjoy an even bigger audience for their messages.
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